If you love animals, care about the planet, and are ready to embark on an exciting new venture, you’re in the right place at the right time. The pet franchise industry is booming, and NaturaLawn of America is offering savvy pet lovers the chance to become pet-friendly lawn care franchise owners.

Why Now, Why the Pet Franchise Industry?

Pet franchises are the fastest-growing segment of the franchise industry thanks to statistics like this:

• As of 2023, 66% of U.S. households – 86.9 million homes – own a pet. This in contrast to 1988, when only 56% of U.S. households owned an animal companion. (American Pet Products Association, 2023-2024)
• Moreover, 85% of dog owners and 76% of cat owners consider their pets to be a member of the family. (American Veterinary Medical Association, 2018 and 2022 Pet Ownership and Demographics Sourcebook)
• In 2023, it is estimated that the global pet care market will reach $269.9 billion. (Franchise Connect Magazine’s 2023 Pet Franchises Industry Report)

You don’t have to be an MBA to recognize that opportunity abounds in this particular market. It makes perfect sense that with growth in pet ownership, and pet significance, comes growth in spend on pet-related products.

But what does this have to do with (a) you, and (b) pet-friendly lawn care?

Why You, Why Pet-Friendly Lawn Care?

As a pet-lover yourself, you’ve no doubt spent time worrying about giving your pet their very best chance at their very best life. A worry which translates to ensuring their health and happiness in all areas of daily life:

• Healthy, all-natural, whole-ingredient, sustainably sourced pet food? Check.
• Locally made designer doggie duds? Check.
• Joint-saving memory foam dog bed? Check.
• Organic, chemical-free, pet-friendly lawn care? Check.

From a business perspective, this continued passion we have for our four-legged family members also translates to potential for savvy would-be pet franchise owners. And given that within the pet franchise industry one of the biggest trends reported is the growing demand for natural and organic pet products (Franchise Connect Magazine’s 2023 Pet Franchises Industry Report), what better place to operate than in your own backyard with a pet-friendly lawn care business?

Why NaturaLawn of America?

As a leader in pet-friendly organic-based lawn care since 1987 – and the only lawn care company to make Franchise Connect Magazine’s 2023 “Top 100 Pet Franchises” list – NaturaLawn of America is perfectly positioned to change lives. Of pets and their people. (Bonus business-potential points for the fact that pet-friendly lawn care is one of the few industries that isn’t already overrun with competition!)

Their safer lawn care mission and services really resonate with customers seeking greener, cleaner lawn care for their pets, family, and the environment. Using proprietary organic-based products, fertilizers, and biological controls, NaturaLawn works to:

• Ensure soil and lawn health;
• Eliminate fleas, ticks, and mosquitos;
• Treat the root cause of any lawn issues, and
• Prevent recurrence of any problems.

What’s more, all this is achieved without ever using harsh chemicals and pesticides like 2,4-D, linked to non-Hodgkin’s lymphoma in pets. While 2,4-D is unfortunately still widespread and available in many weed and feed products at big box stores and local garden centers, you won’t find it anywhere in the NaturaLawn family of products.

The grass really is greener on the other side. Cross over and join the NaturaLawn of America franchise family: your pet-loving community will thank you.